Changing verbiage can motivate the people who work with us and allow us to look beyond their current capacity. Everyone in the company can contribute to the bottom line.

For as long as the term “metamorphosis” has been in use, distribution management has been characterized by tacticians, focused on ensuring that orders rolled and were filled. Execution and firefighting were highly valued skills.

Way back when, as the Plumber’s Wife, I was the service coordinator in our family business. One day, when a caller told me her name, I broke out in a cold sweat.