Rheem is proud to announce the appointment of its director of digital marketing, Brian White, to the Continental Automated Buildings Association (CABA) Board of Directors. CABA is a nonprofit industry association that provides information, education and networking to help promote advanced technologies for the automation of homes and buildings.

"I sincerely welcome Brian White to the CABA Board of Directors," said Ronald J. Zimmer, CABA president and CEO. "His appointment will enhance the Board's expertise and experience and brings valuable knowledge concerning the respective ‘connective homes and intelligent buildings’ markets."

As director of digital marketing for Rheem, White leads digital strategy, innovation and marketing efforts globally across the organization. He has extensive knowledge of Rheem’s connected product offerings and possesses a deep passion for the digital landscape. Prior to joining Rheem, White worked in technical and business development roles across a number of industries and varying company sizes. He holds a bachelor’s degree in entrepreneurship from Baylor University.

“It’s an honor to represent Rheem on the CABA Board of Directors,” said White. “CABA’s commitment to to advancing building automation is aligned with efforts in place at Rheem, and to be in the ranks among such highly renowned industry leaders as well is a career highlight of mine.”