Danielle Putnam, president of The New Flat Rate, is presenting at Service Roundtable’s International Roundtable conference on April 18 in Orlando.

Putnam’s presentation, titled “The Executive Ride Along,” will educate home service business owners on why they should do ride-alongs with employees to regain control of their company’s quality, excellence and growth. Putnam will be presenting at 11 a.m. in the Coral C room at the Renaissance Orlando at Sea World.

“Many home service companies already do occasional executive ride-alongs, but even the ones that do tend to only do them with service technicians,” Putnam said. “Those owners don’t typically do the same thing for their customer service representatives or their accountants or their marketing team. My question is: ‘Why not?’”

Putnam co-founded The New Flat Rate, a leading provider of menu pricing for residential home service companies, with her father, pricing enthusiast Rodney Koop. She also is currently serving as president of Women in HVACR, an organization that strives to foster networking, education and mentoring for women in the HVACR industry. 

“I’ve worked with hundreds of home service companies in my career, and I’ve seen just about every way business owners do things well and ways they do things poorly,” Putnam said. “The successful companies, in my experience, join their employees from time-to-time to make sure processes and quality haven’t gotten away from what the CEO intended. My presentation is going to show CEOs and managers how to make sure their business grows without losing the foundation it was built on.”