From graphic design to digital platforms to brand strategy, Delicia Shyu plays an integral role on the storytelling of the PHCP industry. Currently, serving as the Marketing and Communications Director of CSW Industrials, which includes RectorSeal and Balco, Shyu has 18 years of experience in the field. With in-depth knowledge of marketing automation, she has become a top-performer in this age of technology and developed expertise in developing and executing digital demand generation initiatives that drive brand awareness, result in high-quality leads, and build a communications pipeline.

A creative at her core, Shyu earned her MFA in Graphic Design at the Academy of Art University, in San Francisco, and her BFA in Visual Design at the University of Oregon in Eugene, Oregon. PHCPPros spoke with Shyu about her career path and what her experiences have been like as a woman in the industry!

PHCPPros: How did you get into the industry?

Shyu: I started as a marketing graphic design contractor for a commercial and industrial heat tracing business after I finished graduate school with a master’s degree in design. The strong belief in brand connection and visual communication prompted me to pursue a marketing career. Over the years, I continue to be fascinated with the passion, the commitment, the thrive for innovation, and the bonding of the Plumbing and HVACR community.     

PHCPPros: Do you have women in the industry that have mentored you?

Shyu: Yes, many. Most notably a marketing communications manager who I was fortunate to work with for many years. With a larger-than-life presence and top-notch professionalism and work ethics, she was a well-respected and fearless leader. She not only coached me on industry knowledge and leadership development, she also empowered me to grow into a resilient person of my own with a strong sense of self. As of today, her influence is still felt in both my professional and personal life whenever I have to make hard decisions, drive change, and explore the unfamiliar.

PHCPPros: Do you mentor other women in the industry?

Shyu: Yes. I find that women are effective communicators visually, verbally and emotionally. That is a critical trait in the industry that requires valuing team collaboration, industrial design, technical elaboration, customer service, and the passion to innovate and motivate. Inherent skills in women matter here, and one of my missions is to not only remind women of their talents, but also to help build a base for their voice to be heard, and to accelerate their potentials.