Ritchie Engineering Company, a leader in service tools for HVACR professionals and manufacturer of YELLOW JACKET products, has announced the hiring of Cheryl Bates as marketing manager. She assumed her new role Feb. 13, 2019. 

Bates will be responsible for driving marketing strategies for all of the markets served and throughout the entire Yellow Jacket product line. 

“We’re thrilled to welcome Cheryl to our team,” said Tom Ritchie, president. “She has a wealth of knowledge and experience in B2B marketing that will serve our customers and brand very well.”

Bates comes to Ritchie Engineering with more than 20 years of experience in marketing communications and management. She is a proven leader in strategic planning and budget management. Bates has a history of collaborative work ethic and has strengthened brand integrity and innovation throughout her career.

“I’m excited to join this dedicated and passionate team. YELLOW JACKET is a leading brand known for quality products,” said Bates. “I plan to use my experience as a multi-faceted marketing leader to develop and execute marketing programs which result in business growth for Ritchie Engineering.”