Rinnai America Corporation announced a new initiative that will drive product advancements for the U.S. and Canadian markets. With this new direction, Ray VanAssche has been promoted to vice president of innovation, a new department that combines engineering and product management.

The new Innovation Department will enable the engineering and product management teams to collaborate on the product roadmap and generate leading ideas and solutions for existing and new markets.

“For years, Rinnai America Corporation has adapted Rinnai Japan products for the North American market. With a recent shift in strategy to be the product and technology leader in North America, promoting Ray will allow us to meet this goal. His proven track record of market-leading product development, leadership and progressive ideation will set Rinnai up for continued success,” said Frank Windsor, chief operating officer for Rinnai. “Our vision is enhancing lives by changing the way water is heated. Becoming the leader in product innovation in North America will strengthen our commitment to the water heating industry and dedication to our customers.”

VanAssche has a background working with market-leading, innovating organizations such as General Motors, Tesla Motors and The Coca-Cola Company.

This strategy aligns with the timeline for Rinnai’s new 300,000-square-foot facility in Griffin, Georgia, which is slated for completion in Q4 of 2020.

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