DiversiTech Corp., a manufacturer and supplier of HVAC/R parts and accessories, has hired Doug Johnson as its regional sales manager for the North Central Region. Johnson will be responsible for driving all HVAC/R sales efforts for the company’s North Central Region of the U.S., which includes North Dakota, South Dakota, Minnesota, Wisconsin, Nebraska, Iowa, Illinois, Kansas and Missouri.  

Johnson will oversee all sales representatives within the region, manage select national accounts and promote new products brought to market through the company’s recent acquisitions and its own product development initiatives. Johnson and his sales team will be executing to DiversiTech’s mission of helping customers simplify their work.

Johnson reports directly to Dave Oriatti, vice president of HVAC/R Sales.

“Doug is a proven sales and management professional with an excellent understanding of the HVAC/R industry,” said Oriatti.  “His expertise will contribute greatly to the region’s continued success, as well as the success of our wholesaler customers and their contractor customers.” 

Prior to joining DiversiTech, he served as Director of the Unitary, Geothermal and Water Source Division for Heat Controller. He began his career working at MagneTek Electric Motors before joining Fasco and later A.O. Smith Electrical Products, serving in a variety of sales and management positions. 

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