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SupplyHouse.com, a leading e-commerce supplier for the heating, plumbing, HVAC, and electrical trades, is donating $75,000 to support the next generation of tradespeople after their online followers found a lot to "like" about their recent Trade Tuesday campaign.
SupplyHouse.com promised to donate $2 to the Plumbing-Heating-Cooling Contractors—National Association (PHCC) and the PHCC Educational Foundation for every engagement on their Trade Tuesday social media posts. Between Nov. 25 and Dec. 5, the posts received over 37,000 combined likes, comments, and shares, amounting to a $75,000 contribution — its biggest contribution to date.
The donation represents a $15,000 increase over last year's Trade Tuesday donation and a 25% year-over-year increase in post engagement. The rapid rise in support speaks to SupplyHouse.com's recent efforts to cultivate an online community and create digital spaces for tradespeople to connect. SupplyHouse.com also celebrated Trade Tuesday with a social media giveaway featuring thousands of dollars in prizes — including $600 gift cards and branded SupplyHouse.com gear.
"We're thrilled that our community on social media is as enthusiastic about supporting the trades as we are," said SupplyHouse.com CMO Mitch Harris. "We're grateful to be able to give back and show our appreciation to such a vital industry. Making this contribution to PHCC is especially meaningful to us because of our shared commitment to support the future of the trades."
The $75,000 SupplyHouse.com gift will support several PHCC educational initiatives with the following goals:
Additionally, an allocation to the Foundation’s Invest in Your Future annual giving campaign will support a wide variety of workforce development initiatives, including Foundation foremen and project manager workshops and apprentice competitions.
“It’s absolutely an incredible gift from SupplyHouse.com,” said Foundation Chairman Kevin Tindall, of Tindall and Ranson Plumbing in Windsor, New Jersey. “They told us that they want to support the skilled trades – getting people in and then helping them to be successful in their careers. That is a perfect fit with us, because that is what the Foundation is working on every single day. The SupplyHouse.com gift will really help to build these great training programs and make them affordable for people to use.”