Remember to apply the fundamentals of mathematics when choosing discount percentages — never sell below your true costs.

A husband and wife team in the plumbing service business, who suffer from a business disease affecting many PHC businesses, recently contacted me.

You can rid yourself of this awkward problem by paying everyone with two levels of pay — base pay and incentive pay.

In 1980, debates among PHC contractors began regarding whether to charge consumers by the hour or by the job. Some contractors sided with time and material pricing while others raved about the benefits of quoting prices before commencing services.

As I write this article, I am self-isolating at home, wondering about the coronavirus pandemic and its impact on our lifestyles. Obviously, the pandemic must be addressed for us to have lives that can have styles. 

Following forms that make no sense, guessing at your prices or setting your prices based on what others charge is the wrong way to establish your rates.

Regardless of whether you are a sole owner, partner or employee of the business that pays you for your labors, your attitude is vital to your future.

Make a New Year’s resolution to understand the amount of money you must charge for the services you provide to the public to recover the costs you incur providing those services. The right price also allows you to earn the profit you deserve for delivering excellence through those services. 

New York Yankee great Yogi Berra had a knack for making funny and ambiguous statements. He'd say things such as, "It’s like déjà vu all over again," and "When you come to a fork in the road, take it."