Fear and misunderstanding May 12, 2016 Richard DiToma When contractors call me seeking my business coaching assistance, we engage in a conversation that gives me the opportunity to...Read More
Phony phone prices April 7, 2016 Richard DiToma As I was contemplating the subject of this month’s article, the phone rang. I answered and on the other end...Read More
Ponder your preferences March 10, 2016 Richard DiToma I thought it would be wise to make a list of important issues that are common and affect the results...Read More
Price buying consumers always think your price is high February 9, 2016 Richard DiToma As I entered the choir practice room at church, I noticed one of the other choir members had arrived earlier...Read More
Tech compensation What is the right amount? January 11, 2016 Richard DiToma As a young man, my formal education steered me toward the accounting field. While in college, I earned money by...Read More
Know when to hold ‘em December 7, 2015 Richard DiToma Kenny Rogers recorded “The Gambler,” a song about poker written by Don Schlitz, in the 70s. The refrain claims, “You’ve...Read More
Excellence deserves excellent rewards November 11, 2015 Richard DiToma Adages are short sayings. However, when we make adages shorter, or change adages in any fashion other than originally intended,...Read More
Issues to consider for finding and keeping good techs October 8, 2015 Richard DiToma You can’t find good techs!” say many a PHC service contractor. If that were true, all PHC service contracting businesses...Read More
Address your fear with common sense September 4, 2015 Richard DiToma PHC contractors should strive to deliver excellence to consumers at prices that will allow them to recover their true cost...Read More
Questions asked and answered August 11, 2015 Richard DiToma This commentary presents a sample of emails I receive from contractors about our noble PHC industry, business, my editorials, and...Read More
