Articles by Jeff MacDowell

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Showroom Excellence

Navigating a Post-COVID World

Respect the parameters of what the consumer wants in the showroom — masking or not, social distancing, hand sanitizing.
August 9, 2021
Jeff MacDowell
My hunch is the showroom crowd will continue to be apprehensive; you should respect the parameters of what the consumer wants in the showroom.
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Showroom Excellence

Six Tips to Increase Average Transaction Size

There is no better time to continue thinking about your business and further driving profits in every way possible.
July 2, 2021
Jeff MacDowell
Considering our current business climate, there is no better time to continue thinking about your business and further driving profits in every way possible. Work on pulling every lever to bring in more profit.
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Showroom Excellence

Managing Shortages

With delays in product shipments and a shortage of showroom employees, we need to get creative to close sales.
June 1, 2021
Jeff MacDowell
With delays in product shipments because of the Suez Canal debacle and a shortage of showroom employees, we need to get creative to close sales while using technology to smooth out staffing issues. 
 
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Showroom Excellence

Frustration Factor

Labor and lead-time issues continue to plague the showroom industry.
May 3, 2021
Jeff MacDowell

I thought this time I would share some recent observations from my limited travels and excessive Zoom meetings.


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Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.
April 2, 2021
Jeff MacDowell

The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?


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Showroom Excellence

Social Commerce Vs. Brick-and-Mortar

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.
March 8, 2021
Jeff MacDowell

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.


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Showroom Excellence

A Digital Strategy

Don’t let imprecise marketing destroy your showroom’s chance for success.
February 1, 2021
Jeff MacDowell
I think of the digital experience that most showrooms possess. If that experience were the resume to get the job interview, many of you wouldn’t even get a first call, let alone the job.
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Showroom Excellence

10 Things to Think About This Year

This year will be one of transition and transformation in the decorative plumbing showroom industry. Are you ready?
January 4, 2021
Jeff MacDowell
I hope you are all safe and healthy at this start of 2021. What a long, strange trip it’s been!
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Showroom Excellence

End-of-Year Trends

Luxury shoppers, home renovations and helping out in your community can help you exceed your sales goals.
December 1, 2020
Jeff MacDowell
Every time I sit down and write a column or article, I am concerned that by the time it hits the streets, the world will be a different place and the content may be irrelevant.
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Showroom Excellence

New Selling Skills

The health and wellness market is booming, and your showroom staff should be educated in selling the kitchen and bath products related to it.
October 31, 2020
Jeff MacDowell
The advent of COVID-19 and the amount of misinformation spread by social media and driving up fear has created some tremendous opportunities for sales in our showrooms.
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