The campaign calls upon users to create a fun and thoughtful image or video addressing why they are a self-proclaimed “shower enthusiast.”

The company recently joined one of its Masco Millions partners, Detroit Area Pre-College Engineering Program (DAPCEP), at the Michigan Science Center for workshops where seventh and eighth grade students explored the world of STEM.

The new, renovated building will become a showcase for the latest HVACR equipment and technology, providing a destination venue for industry visitors and members to experience.

The catalogue, powered by MyPlumbingShowroom.com, allows users to quickly view full descriptions, specifications and images for each product.

Many manufacturers open up direct sales to counter a competitive threat or serve a channel that distributors are not interested in pursuing. However, if they do so without researching their channels and end users, and lack a solid financial evaluation of the channel costs, their efforts are usually unsuccessful.

By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.

In Europe and Asia, tankless water heaters are common, but in the United States, this fact is less so. But while U.S. homeowners and commercial building operators have often chosen storage-type units over tankless, the pendulum is beginning to swing in the other direction as consumers place greater emphasis on environmental impact and efficiency.