Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.

Most consumers use online reviews as part of their research on local businesses to decide where to spend their money. 

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.