Curtis started his HVAC GUY YouTube channel to help teach others how to work on HVAC equipment, and he now has more than 55,000 subscribers.

Don't miss our coverage of the HVACR cooperative's event from The Wholesaler Editor Ruth Mitchell. 

PROS REPS client Matthew Fleming uses social media to assist other tradespeople and showcase his work with large custom homes and hydronic heating.

Winning an industry or community award is an opportunity to help build your company’s brand identity. Sharing that news with a PR campaign can enhance your credibility with potential customers and employees. 

Francisco has a passion for teaching, and he decided to showcase his work online to provide greater HVAC education in Spanish. 

If you’ve never been viewed on camera before, getting media training to ensure you look and sound professional while sharing your expertise is a good idea. Make sure to jot down some notes about what you want to say, but don’t script it. Practicing on camera can illustrate areas where you need to improve.

Join our ambassador happy hour during AHR Expo at Booth S8732 from 4:30 - 6 p.m. on Monday, Jan. 22.  

PROS REPS client Kyle Hatch works at Connecticut-based R&W Heating Energy Solutions where he installs, services, and performs maintenance on a wide variety of equipment for the residential HVAC company.

While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.

 In this latest installment of our new PROS REPS Corner series, we learn more about George’s journey in the trades, his social media insights and advice, and how he feels the industry can better recruit the next generation.