A great way for home service contractors to build their brand is to get proficient in storytelling. That is, telling customers what their company is, not only what it does. Read on as Heather Ripley offers compelling tips for telling your company’s story to interest readers or listeners.

This column is focused on push vs. pull supply chains.

I recently invited Susan Merlo, author of “The Digital Distributor,” to speak to our peer collaboration community about personalization and the use of artificial intelligence (AI).

It was an honor to be invited to participate in the 51st annual AIM/R conference, but it’s even better when you’re asked back a second time by popular request!

Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.

When considering whether to add a new trade to your company, you need to ask yourself if your company is the one people think about when they want top-notch work in the trade(s) you work in. Master this before adding another focus to your business.

Earnest Machine imports, distributes and manufactures fastener products for agriculture, construction equipment, heavy transportation, mining, structural construction and wind industries. 

As with most of my columns, the content or theme comes from personal experiences. This month is no exception.

The driveway could barely fit one car, let alone two! The living room was outdated. But when I walked into the kitchen, I could see into the backyard, where countless trees swayed in the springtime breeze.