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Pricing and cost-to-serve experts mean well, but losing customers is not the way to grow a business.
April 3, 2023
No distributor branch, call center or distribution center operates with a predictable, steady stream of business. Instead, activity rises and falls, often unpredictably.
When you Google “plumber” or “HVAC repair” and your city’s name, chances are you’ll come up with a long list of companies matching that description in your community.
What do you say when people ask why they should use your company for plumbing-heating-cooling service? Don’t wing it; write down your reasons and share them with your employees. Incorporate them in your marketing materials for a consistent message.
When your technicians believe you are rich because of the prices you charge, it’s up to you to educate them about how your business is run and how the hours they work contribute to the company’s profitability.
Rather than grow your contracting company via only marketing, you may consider purchasing another company to instantly add the right customers and increase revenue and knowledgeable employees. Read on for buying options to consider.
What beans should you count to do what is right for your business to succeed? Read on to determine the just-right factors to properly price your services while collecting a profit.
You can find peace with this new decentralized work environment, or you can hang up the cleats. Quit trying to push the boulder uphill; it’s distracting you.
I was speaking with a couple of separate clients a couple of months ago, and the subject of remote work and workplace expectations came up in both conversations.