Why is customer loyalty so important? When clients trust a retailer, they become loyal customers. It means more to a showroom than repeat business.

Each year, The Wholesaler Magazine bestows a best in show award —or shall I say, best in showroom excellence. We place a call for submissions for our annual Showroom of the Year award and look to be inspired by how a company's customer service and engagement stand out from others, and how they overcome challenges.