Winsupply, one of the largest distributors in the nation, has purchased Baron Distributors, a wholesaler-distributor of irrigation products in four locations in west Texas and New Mexico. Details of the asset purchase were not disclosed.

Baron Distributors is a supplier of turf, landscape, golf and agriculture irrigation products with two locations in El Paso doing business as Baron Supply and Baron Irrigation Supply, and single locations in Las Cruces and Albuquerque, New Mexico, doing business as Sierra Irrigation Supply and Sierra Supply, respectively. Products include plastic pipe and fittings, drip tubing, filtration equipment and landscaping supplies.

Each of the four locations will operate under the Winsupply brand: Winsupply of N. El Paso, Winsupply of S. El Paso, Winsupply of E. Las Cruces and Winsupply of S. Albuquerque. Four individuals who previously served as branch managers with Baron Distributors plan to invest as co-owners, with Winsupply as majority owner of each location.

“Baron Distributors has established a highly successful, growing group of irrigation distributors in the three southwest locales over its 25-year history,” said Monte Salsman, president of Winsupply Local Company Group. “We see continued growth and strong veteran leadership from the four who are investing personal equity in ownership of their respective locations.”

The local managers investing financially in their respective Winsupply locations will have autonomy as presidents, each responsible for making decisions that are best for the local company. In the Winsupply co-ownership business model, Winsupply Inc. has majority equity in each of its locations, while the local company presidents and sometimes employees own substantial equity.