Google is partnering with IAC's HomeAdvisor to better match homeowners with contractors like plumbers, electricians or landscapers, the company said Friday.

As of Friday, homeowners searching for contractors on Google will be shown results that are "HomeAdvisor screened and approved" and come with profiles, price estimates and the ability to "book now" or schedule an appointment to compare estimates for work. HomeAdvisor helps by screening all the contractors listed on its site — rejecting 15 to 20 percent of applicants. It charges an annual fee of $300 to be included in its listings.

More details here