AD has announced the passing of a milestone, the normalization and attribution of over 3 million SKUs representing over 2,000 manufacturers now available to the 186 AD subscribing Members, 61 of which are now live with Digital Branches using AD produced content and another 20 will be launching Digital Branches later this year.

Jack Templin, president AD Industrial Divisions and chief programs officer said: “Now that our catalog boasts over 3 Million SKUs we are truly leveling the playing field for the Independent Distributor. Our SKU count is now twice as large as many national chains in our industries. AD’s economies of scale enables us to buy SKU production capacity rather than a pay-per-SKU model, we pass that savings onto our Members, so they only pay pennies per-SKU. Thanks to the continual help we receive from our member led product expert task forces and steering committees we are always working to improve our SKU quality.”

“Content will always be king in the online world,” said Suchit Bachalli, CEO of Unilog, AD’s partner in SKU production. “Distributors who leverage the AD eContent Product Catalog have a distinct advantage – they can provide customers with greater depth of product information than competing B2B eCommerce sites.”

In addition to normalized and attributed SKUs, the AD eCommerce Solutions program offers AD members fully integrated WebStore options, and one on one consultative support.

“The eCommerce support and solutions we’ve received from AD have helped State Electric compete on a level playing field with the big players without needing a small army to get it done,” said Dave Gravely, VP eCommerce and Strategic Sales at State Electric.

Visit www.adhq.com.