Kohler Co., a designer and manufacturer of kitchen and bath products, expanded its retail concept with the opening of a new KOHLER Experience Center (KEC LAX). Located in the heart of West Hollywood, KEC LAX gives architects and designers hands-on access to the global offering of KOHLER products.

KEC LAX houses Kohler’s entire global product line available across the world—a first for both the industry and for the KOHLER brand.

“Each market where we’ve launched a KOHLER Experience Center has been a design mecca in its own right, and each has received tremendous acclaim from both industry professionals and consumers, allowing them to connect with the KOHLER brand and our products in a more personal and meaningful way,” said David Kohler, president and chief executive officer of Kohler Co. “It’s an exciting time to increase our support of the Los Angeles design community, and we look forward to collaborating on new projects, fostering new ideas and driving continued growth.”

Designed by architecture firm Marmol Radziner, the new KEC LAX embodies the city’s midcentury modern flair. Every touch point of the two story, 10,000 square-foot space – from more than 20 bath vignettes and five full kitchen vignettes, to the Artist Editions Gallery, to the art displayed in the storefront window – is designed to connect and inspire. The Experience Center within KEC LAX is a private, by-appointment, immersive product trial space designed for customers to fully experience products.

KEC LAX will also serve as an art exhibit space for select pieces from the permanent collection of Kohler Co. and its renowned Arts/Industry Program through the John Michael Kohler Arts Center, which fosters the intersection of art and the industrial process.

Kohler Co. plans to launch a total of 10 KECs in 2017 and 2018 to meet global demand. In addition to New York and Los Angeles, Kohler has also opened KECs in London, Singapore, Taipei, New Delhi, and Bangkok; Hong Kong, Shanghai, and Dubai will soon follow.

Visit www.us.kohler.com/us/.