Fresh-Aire UV—div. of Triatomic Environmental Inc., a manufacturer of indoor air quality (IAQ) products in North America, has named indoor environmental quality (IEQ) industry expert James Beavers as its Director–Commercial Sales.   

The 28-year HVAC veteran will initially begin filling in Fresh-Aire UV's developing North American network of specifying engineers and channel partners that sell and specify ultraviolet germicidal irradiation and PCO/activated carbon IAQ commercial solutions. Beavers will be targeting educational, hospitality, industrial, commercial and healthcare properties. Beavers will also actively assist with international sales and new IAQ product solutions.

"We've done a pretty good job on the residential side, but now we're looking forward to Jim spearheading the great growth opportunities that lie ahead for us in the healthcare, institutional and other commercial markets," said Ron Saunders, vice president, Fresh-Aire UV.

Prior to working in the UV industry, Beavers held director of sales and director of international business development positions for 13 years at ECR International. Beavers also spent seven years with the White Rodgers div. of Emerson Electric. He also holds a Bachelor of Science in finance/business management; and a Master of International Management in international business operations from the University of Maryland, College Park, Maryland.