LG Electronics USA Air Conditioning Technologies has added two more industry veterans, to the sales organization: William Danford, named as Northeast regional manager; and Sean Boyer has been named director of innovation and customer experience.

Danford joins LG with more than 25 years of HVAC experience. He previously held key management and sales roles for Johnson Controls and York International.

Boyer will responsible for customer support, sales systems, training and inventory management. Boyer joins LG with decade of industry experience and proven track record of success at Fujitsu General America, Haier America and Mitsubishi Electric Cooling & Heating.

“At LG, we have an unparalleled commitment to our customers to deliver innovative technology that secures our position as a leader in our industry. For that reason, it is critical that we recruit and retain the best and brightest in the industry,” said Kevin McNamara, senior vice president, LG Air Conditioning Technologies. “The addition of these industry experts positions the LG team to better support our customers in the U.S. market.”