Joe Langlois, marketing manager for ECR International, announced that Jennifer Loran has been named senior marketing specialist. She will be responsible for overseeing the day-to-day marketing functions for the department.

“Jennifer is the perfect fit for what we’re looking to do here at ECR International in terms of connecting with our customers,” Langlois said. “Her understanding and past marketing success will serve well in helping us communicate our brands and provide our network with marketing assistance.”

Prior to ECR International, Loran was an assistant marketing manager for the past 15 years at Briggs & Stratton Power Products Group in Munnsville, N.Y. There, she was responsible for marketing functions for the commercial Turf brands, Ferris and Snapper Pro.

Loran, born in Utica, was a graduate of Notre Dame High School. She earned an associate degree in Marketing from H.C.C.C. in Herkimer, NY and a bachelor’s degree at F.I.T. in Manhattan, NY in Marketing and International Trade.