PIRCH, a high-end retailer known for letting customer shower in private, is opening a flagship store in New York City, May 21. The 32,000 sq. ft. showroom, located in SoHo, will be the company’s largest to date.

Customer will have 30 showerheads to choose from in the private bathing suite; the floor above holds 16 working kitchens; and a simulated patio features an open-flame hearth.

The company, founded in 2010, has nine U.S. locations.

More details here and here.