Initiatives are part of company’s 70th anniversary celebration.

Designer Bath and Salem Plumbing Supply in Beverly, Mass., a third-generation family business specializing in bathroom and kitchen plumbing fixtures, unveiled its new logo and ad campaign in conjunction with the celebration of its 70th year in business.

The campaign focus is “family,” with an emphasis on the exceptional products and customer service the company is known for throughout the region.

The new logo is a more hip, updated version of the existing one. The updated logo marries plumbing with design featuring a creative “g” that replicates a pipe.

"We are thrilled to launch this new ad campaign," explained Jason Sevinor, president of Designer Bath and Salem Plumbing Supply. "The theme of the campaign is family, which is a huge component in the way we do business. It is our company’s mission to make sure that every consumer or trade professional that enters our showroom is treated like part of our family.  The new tagline ‘The Products AND the People’ really says it all."

The new ad campaign, created by UTurn Design, Boston, Mass., is currently running in print, broadcast (WGBH) and online throughout New England.