Fluidmaster, Inc., announced details of its new European management team and organizational structure, which independently aligns the commercial, operations and finance organizations respectively within Fluidmaster Europe.

This new structure, effective immediately, follows the company's acquisition of WISA BV in the Netherlands and previous strategic additions of Key Teknik in Turkey, the Kolektor LIV and Schwab sanitaryware business based in Slovenia, and Opella, Limited and CMI Distribution LTD, both based in the United Kingdom.

Mark Grosfeld, current managing director of WISA BV, will take on additional responsibilities heading the company's commercial team focused on sales and marketing efforts across the European continent and will report to Todd Talbot, Fluidmaster president.  Mike Fuqua, previously managing director of Fluidmaster United Kingdom, will now lead manufacturing operations across Europe, Turkey and the United Kingdom. Chip Boyles, previously vice president of finance and controller for Fluidmaster, will direct the finance team in Europe, Turkey and the United Kingdom. All three will be based at the company's European headquarters in Arnhem, Netherlands.

"As we reach critical mass with our business in Europe, the right leadership team to enable further global growth is essential," said Talbot.  "Our core values centering on customer service, innovation and operational excellence drive our business and I know this outstanding trio of executives will successfully focus and expand our efforts in this regard with our business in Europe."