The InternetRetailer.com reports on more plans Ferguson Enterprises has for a new e-commerce site the distributor rolled out last March.

Ferguson.com has about 50,000 SKUs for sale, and that will grow to around 700,000 once the majority of the products listed on FergusonOnline.com are brought over to the new site. At that point the company will shut down the old site, says Mike Brooks, Ferguson’s vice president of e-business.

The new site, which took Ferguson close to 18 months to build, has two primary goals. One is to better serve existing, loyal customers with personalized offers and features that more closely link its websites, mobile apps and physical branches.

For example, when phase two of the company’s redesign is implemented in the first or second quarter of 2016 and FergusonOnline.com customers are migrated to the new site, customers who are logged in will see personalized product recommendations, how-to information and articles tailored to their business specialty. For example, HVAC installers will see pipes and fitting products at the top of their pages, while tiling professionals will see grout, tiles and related products.

More details here.