Pewaukee, Wis. – The Gustave A. Larson Company, announced the acquisition of the Superior Distribution Company and merger of the two organizations serving the Indiana, Kentucky and Ohio markets.

Superior Distribution Company has proudly served its customers for over 15 years in Indiana, Kentucky and Ohio. Five branches along with the majority of the sales and customer-facing team will be added to the Gustave A. Larson East Central region, which now includes nine locations. Along with the acquisition, the Larson Company has partnered with Rheem Air Conditioning to sell its HVAC products in Indiana and western Kentucky and northern and central Ohio. Indiana and Kentucky will distribute the RHEEM brand of equipment and parts while the Ohio branch will be designated RUUD.

“Rheem is pleased to begin its new partnership with the Gustave A. Larson Company,” said Mike Branson, vice president and general manager, Rheem Air Conditioning Division. “The Gustave A. Larson Company has long been known for its dedication to serving contractors in the Midwest. They are a professional, full-service distributor, with a passion for helping their customers grow their businesses. I am extremely excited about what this combination of talent will mean for all HVAC contractors in the region. The timing could not be better as it coincides with the launch of our new Rheem and Ruud gas furnace, air-conditioning and heat pump platforms that were designed by contractors for contractors. This relationship with Gustave A. Larson also provides the most capable channel to deliver new Rheem innovations, such as integrated air/water/refrigeration solutions to customers.”

“We are all very excited at Gustave A. Larson Company about what this business partnership means for the future of serving our customers in Indiana, Kentucky and Ohio,” said Scott Larson, president and COO of Gustave A. Larson Company. “Our company mission is to ‘win together,’ which contributes to our customers’ success, and our ability to carry the best products in the industry and provide valued business solutions. This new relationship will allow our East Central region to fulfill our mission.”

Larson continued, “I want to thank our existing customers for their continued business and to our new customers, welcome to the Larson Family!”

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