Diana Kander, a New York Times best-selling author, entrepreneur, and innovation consultant, will be the keynote speaker for the 2025 WQA Convention & Exposition. The Convention is April 22-24 at the Long Beach Convention & Entertainment Center in Long Beach, Calif.

Known for her engaging, high-energy approach to driving innovation and business success, Kander has helped Fortune 500 companies, government agencies, and organizations worldwide rethink their approaches to growth, strategy, and customer engagement. Her expertise in curiosity-driven leadership and entrepreneurial thinking has made her a sought-after keynote speaker and business strategist.

“I am thrilled to see Diana again and to welcome her as our keynote speaker and workshop leader,” said WQA CEO Pauli Undesser, MWS, CAE.  “Her real-world insights derived from innovation, disruption, and leadership will inspire attendees to unleash curiosity and push the boundaries of what’s possible in transforming their daily work.”

Kander’s address during the 3:30 p.m. Keynote Session April 22 will challenge attendees to break free from outdated business models, embrace new opportunities in the evolving water industry, and cultivate a culture of continuous innovation. Drawing from her experiences as a serial entrepreneur and her work with major brands, she will provide practical strategies to help water treatment professionals adapt, thrive, and lead in a rapidly changing landscape.

The morning of April 23, Kander will lead a 75-minute “Dealer Deep Dive” session as part of the Convention’s education program. This highly interactive session will help water treatment providers ask the right questions, uncover hidden opportunities, and take actionable steps to elevate their dealerships. 

A former MBA professor at the University of Missouri, Kander has advised organizations such as H&R Block, Commerce Bank, and multiple government agencies. She has also authored several books, including "All In Startup," used by more than 100 universities to teach entrepreneurship, and "The Curiosity Muscle," which explores how organizations can maintain their competitive edge.

More information on the 2025 WQA Convention & Expo, including the full schedule and registration information, is available at wqa.org/convention. Water treatment dealers interested in participating in the Dealer Deep Dive (at no additional cost) can indicate their interest when they register for the convention.