The results for the first edition of PHCPPros' new e-newsletter for manufacturers' representatives are in — and the company couldn't be more thrilled! 

The January 2025 Rep Wrap e-newsletter achieved a 36.35% unique open rate, comparable to metrics typically seen in established newsletters that have had years to build a dedicated readership. With a 99.51% delivery rate, it closely matches the performance of top campaigns as well. 

Clicks on editorial content within the newsletter also outperformed expectations, particularly topics related to reps and distributors creating and retaining customers and upcoming trade shows. 

"The results for our first e-newsletter illustrate a very high level of reader engagement, meaning we’re focusing on articles that are important to reps and their business," said PHCPPros Principal Cate Brown. "We're excited to continue to bring this valuable content to our audience throughout the rest of the year."

Advertising spots for the January launch of the Rep Wrap sold out, and PHCPPros highly encourages those interested in securing their spots for the rest of the year to move fast. This e-newsletter provides an unequalled opportunity for suppliers to seek representation in existing or desired states. Rep groups can now solidify their existing customer base and showcase their desire and ability to handle additional lines or states! 

Contact Special Project Manager Art Mazzone at art@phcppros.com or (847) 727-5744 for pricing and to learn more.