The National Kitchen & Bath Association (NKBA), the authority on the residential kitchen and bath industry and owners of the Kitchen and Bath Industry Show (KBIS), is proud to announce three significant leadership appointments as part of its strategic vision to foster innovation, expand globally, and elevate KBIS, the industry’s premier trade show.

Geraldine Morrison, a seasoned business leader and industry expert, has been appointed chief partnerships officer of domestic and global brands. With a proven track record in general management and profit and loss leadership at top-tier companies like Samsung, Lixil, Phillips, and Sprint, Morrison brings extensive expertise to this critical role. She holds an MBA in marketing and a mini MBA in social media marketing from Rutgers University. Morrison will focus on global integration and business growth, ensuring NKBA continues to strengthen its position as the central hub for the industry.

In 2024, Deb Webb assumed the role of executive vice president of operations and KBIS, overseeing the management and execution of KBIS and all NKBA domestic and global events, including the strategic partnership with KBIS co-location partner, the National Association of Home Builders (NAHB) with the International Builders Show (IBS) for Design and Construction Week. With a strong commitment to customer-centric operations and a deep understanding of event management, Webb is dedicated to exceeding expectations. Her expertise ensures NKBA continues to deliver exceptional experiences across all platforms and her operational acumen ensures Association events set the standard for the industry. Prior to joining NKBA, Deb was senior vice president of event operations with Emerald, NKBA’s KBIS show management partner.

Heather Shannon joined NKBA as the senior director of marketing. In 2024, she was promoted to senior vice president of strategic growth to help support the organization’s focus on international relations. The addition of Morrison to the leadership team, focusing on global integration and business growth, has now allowed Shannon to fully concentrate her efforts as the senior vice president of marketing and communications. In this role, Shannon will lead both global and domestic marketing efforts, leveraging her vast experience, most recently from her leadership position at longtime NKBA member Perlick, to enhance brand visibility and amplify NKBA’s impact across the industry.