Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats and attachments, has announced findings from its 2024 survey, opening the lid on rising consumer sentiment around bidets.

The holiday equals bidets for more consumers

The survey found that overall bidet sentiment and popularity continues to increase — just in time for the holidays. In fact, 48% of people said they would buy or would consider buying a bidet or bidet attachment as a holiday gift this year, up from 38% in 2022. 

Of the generations, younger consumers are paving the way for buying bidets. Gen Z was found most likely to consider purchasing a bidet or bidet attachment as holiday gifts this year.

Younger consumers have bidet FOMO 

The rise in bidets as a holiday gift coincides with growing consumer interest in trying bidets — 58% of consumers are willing to try a bidet. Younger consumers are leading the pack for trying bidets, with 71% of millennials and 69% of Gen Z most likely to check them out.

Although most people want to try a bidet, many still haven’t pulled the lever. Seventy-four percent of consumers haven’t used a bidet yet. Gen X and baby boomers are the generations most likely to have never used a bidet at 78% and 82%, respectively.

It’s all about the bidet experience for consumers

Another reason for bidets’ growing popularity is the experience that comes with using one, thanks to features like warm water, a heated seat and a night light. 

Consumers’ favorite bidet features include:

• Durable quality - 51%
• Nice design - 48%
• Warm water - 47%
• Multiple washing patterns - 42%
• Night light - 72%
• Easy installation - 53%

The easy installation of bidets also points to a trend among bidet owners: They’re more DIY inclined. The data shows that 65% of bidet owners have started or completed home improvement projects this year versus only 39% of people who don’t own bidets. Even when things go down the drain with their plumbing, 79% of bidet owners are very or somewhat comfortable handling the task themselves, like replacing a faucet or toilet.

“The results continue to exhibit an increase in not only bidet familiarity, but DIY savviness, too,” said Spencer Christian, marketing manager at Bio Bidet. “The customer satisfaction rate related to bidet purchases is landing them on more and more wish lists every holiday season, and this year is no exception.”

Bio Bidet offers fully featured bidet toilet seats for all households starting as low as $199. Visit biobidet.com to learn more about bidets and explore an assortment of leading products, including the new app-enabled BB-1200.