Throughout the rest of 2024, PHCPPros will be rolling out a series of spotlights on our team members who make our company possible. In our latest spotlight, we invite you to meet PHC News Editor Steve Smith! 

What do you like most about working in our industry? 

Definitely the people. Always down-to-earth people open to telling their stores for the benefit of everyone else in the community.

What are your favorite hobbies or interests outside of work? 

Hiking. Reading. Cooking.

What is the best piece of advice someone has given to you that you would pass onto others? 

Know who you are writing for. This isn't just for editors, but applies to any business. Know your customers. Know your manufacturers. And know everything you can about the community you're serving.