Hilti North America, a global leader providing innovative tools, technology, software, and services to the commercial construction industry, is debuting a fresh brand campaign that honors the grit and know-how of unsung heroes who take on the most challenging of jobs, day in and day out.

Built on direct experience from working with construction professionals, Hilti's "Pros Know" campaign digs into what really matters to jobsite workers. The campaign, which has rolled out across social media, radio, search and display ads, recognizes the caliber it takes to push through bad weather, slog through mud, and meet relentless deadlines in harsh conditions and a chaotic environment. The campaign speaks directly to those who endure and never back down, underlining the resilience and determination that define the industry. 

Hilti aims to generate excitement and pride in being part of an industry that shapes the world. The creative approach is based on an understanding and admiration of the construction industry, that experts recognize the pros, and pros see the best in the field. The message spotlights the bonds that are central to the industry and shows why Hilti is a trusted partner that provides certainty in even the most uncertain of conditions—so that contractors can focus on mastering the build.

The "Pros Know" campaign also emphasizes Hilti's unique boots-on-the-ground approach. The company's direct sales model enables its team members to work closely with customers. That real-world insight drives Hilti's innovation and helps the company connect with pros on the jobsite—as a productivity partner who understands the demands and pace of the job. Hilti is committed to making jobsites run more smoothly, safely, and productively, backed by the reliability of its 20-year limited warranty, 2-year wear & tear coverage, and 1-day turnaround on tool repairs.

"Through this campaign, we aim to shine a light on the contributions of construction workers to society," said Muthu Manohar, senior vice president of marketing and engineering, Hilti North America. "Hilti honors your hard work and stands by you every step of the way, providing unwavering support to help you be more productive and safer—with a unique offering that goes beyond power tools."

Hilti's premium offerings transcend the anchors, firestop, and power tools for which it is most well-known. The company helps to optimize and streamline construction processes from start to finish, from the office to the jobsite.

For more information, visit hilti.com/prosknow.