Geberit North America is pleased to announce the appointment of Ronn Jefferson as the West region sales and builder manager. Jefferson brings 19 years of experience with Geberit, starting as a senior design engineer in new product development and serving as the Geberit Product Manager since 2007. His leadership has been crucial in advancing the company's category growth of Installation Systems for wall-hung fixtures, bringing concealed toilet tanks, wall-hung toilets, and decorative flush actuators into the mainstream.

In his new role, Jefferson will oversee the sales of plumbing fixtures and fittings, manage customer relationships, lead independent sales representative teams, guide Geberit territory sales managers, and support modular construction initiatives. He has extensive knowledge of Geberit showrooms, representatives, and specifiers across his region and is eager to strengthen these connections through on-site visits and close collaboration.

Phil Boggs, senior vice president of sales, remarked on the appointment of Jefferson as the new region manager.

"Ronn is the ideal candidate to cover this vast territory and collaborate with our representatives, customers, and specifiers," he said. "His dedication to Geberit customers and unparalleled knowledge of our product line make him an invaluable resource. Ronn is truly a walking dictionary of Geberit products, and we are confident he will be an asset to all."

Jefferson is also well-known within industry associations, holding memberships in the USGBC, NKBA, ASPE, and the Modular Building Institute (MBI). His active participation in trade events, meetings, and educational programs has made him a trusted figure among architects, designers, and builders nationwide. For projects examples, visit the references web page. For inquiries about multifamily, adaptive reuse, conversions, adaptive reuse and other projects in the Midwest and Western United States and Canada or for national modular building projects, please contact Ronn Jefferson at ronn.jefferson@geberit.com.