Winsupply Inc., one of the largest distributors in the nation, has acquired General Metals Manufacturing & Supply Company. Founded in 1952, General Metals Mfg. & Supply Co. (General Metals) is a Phoenix-based company engaged in the manufacturing, fabrication, and wholesale distribution of HVAC equipment and products. Its primary clientele is comprised of HVAC contractors in the Southwestern United States. It is a known enterprise with a long-standing and excellent reputation.

Throughout its 72-year history, General Metals has been a leader and innovator in its marketplace region and niche industry sector. The company provides residential and commercial HVAC contractors with everything needed to complete large or small installations for residential, multi-family, retail, factory, and office buildings, regarding virtually any HVAC requirement. In the big picture, most of General Metal’s HVAC installations and revenue emanate from the single-family residential home sector.

Jeff Dice, president of Winsupply Inc., would like to welcome General Metals to the Winsupply family.

“Winsupply deeply admires the company's excellent 72-year reputation and impressive track record of growth," he said. "Winsupply looks forward to investing in General Metals and expanding in the Phoenix market.”

General Metals manufacturing-fabrication facility, combined with its integrated wholesale distribution division, can handle virtually any HVAC project. The company operates three locations: two in the Phoenix Metropolitan area and one in Tucson, Arizona, approximately 100 miles south of Phoenix.

“Winsupply is excited to add General Metals to the Winsupply Family of Companies. Focusing on HVAC distribution and fabrication has allowed the company to be a solutions provider for their customers,” said Greg Holbrock, vice president of mergers and acquisitions due diligence and financial integration at Winsupply. “Under the current leadership of Richard and Michael Goettel, General Metals has established strong vendor partnerships, a dedicated workforce, and a loyal customer base, positioning the company for future growth in the Phoenix market. This company will greatly contribute to the Winsupply HVAC expansion in the Phoenix area and surrounding markets.”

Currently serving as the president of General Metals, Richard Goettel looks forward to continuing with the company in a consulting capacity and transitioning leadership to Anthony Jackson, who will assume the president's role. Anthony is relocating from Prescott Winsupply, where he was the president for four years. This transition opens up new career growth opportunities within the Winsupply Family of Companies. Michael Goettel, who has been with General Metals for 21 years, will continue with the company in a leadership position as vice president of fabrications, further demonstrating the potential for career advancement within the organization. Rich Rhodes, the current vice president with 37 years of experience at General Metals, will remain in a leadership position. Moreover, Bobbi Gonzales, who has been with the company for 15 years, will continue handling sales and purchasing.

Steven Coen, director of business development at Winsupply, stated, “The mission at Winsupply is to nurture entrepreneurs. When I met Richard, he shared the remarkable history of how his family founded General Metals, and I was confident that the cultures would align. When Winsupply acquires a company, the people are prioritized as the most critical asset. After getting to know Richard, Mike, and the General Metals team, Winsupply is incredibly excited to continue the legacy of General Metals and propel the company's growth with the unwavering ‘Spirit of Opportunity’ they have already established. I would like to express my gratitude to Richard and Mike for entrusting Winsupply with carrying on their family legacy.”

In the Winsupply business model, Winsupply is the majority owner of the local companies. This reflects a shared-ownership business model in which local entrepreneurs have the autonomy to decide how best to serve their customers and to share in the financial risks and rewards of ownership.