During the recent ASA Women in Industry ELEVATE conference in Nasvhille (that set a new attendance mark with more than 425 attendees), it was announced InSinkErator Director of Wholesale Sales Rebecca Falish is the recipient of the 2024 Alice A. Martin Woman of the Year Award.
 
 The award honors the legacy of the late Alice Martin of NIBCO. The award was created with the goal of recognizing women in the PHCP/PVF industry who have a record of significant accomplishment and embody the character of Martin; who exemplify traits of embracing education and encouraging inventive ideas; promoting/mentoring women within our industry; inspiring others through their work and example; participating in ASA Women in Industry Division activities; and being a bold leader that others emulate.

Falish embodies those qualities and more as a leader, a mentor and a champion for women, which has resonated throughout every discussion made about her. Falish is a former ASA Women in Industry Division chairwoman (and a founding member of the division), a former member of the ASA Executive Committee and Board of Directors, the ASA Vendor Member Division Advisory Council, chairwoman of the ASA’s Workforce Development Strategic Council and a member of the ASA Northeast Advisory Council (formerly WANE). Her service to the industry includes volunteer roles outside ASA, including PHCC.

“Rebecca has been such a great influence in my career,” 2024 ASA Women in Industry Division Advisory Council Chairwoman Kala McDonald (The Collins Companies) said. “A few years back, she asked me to chair Women in Industry after her term and I was beyond intimidated. I do not like public speaking and I wasn’t sure I was up to the task, but she assured me I was. She gave me a pep talk and sold me on the concept, and then she said she would have my back and she did. Over the years, I have witnessed Rebecca mentor and elevate so many people, both men and women to get them to see their own potential. She is a true leader in this industry and a great example for all women going forward.”
 
Past recipients include: 2019: Ashley Martin (NIBCO), 2020: Katie Poehling Seymour (First Supply); 2021: Robyn Brookhart (Liberty Pumps); 2022: Suzanne Chreene (Delta Faucet); 2023: Karla Neupert Hockley (Consolidated Supply).
 
 “I am so thrilled Rebecca is being honored with this award,” 2024 ASA chairwoman and Women in Industry Division co-founder Katie Poehling Seymour (First Supply) said. “In the true spirit of Alice, Rebecca has been behind the scenes of the Women in Industry Division since its inception. Like Alice, she has simply done the work and made things happen for the organization without a lot of fanfare. She is a friend, a partner and has been a role model for my journey in this industry.”