F.W. Webb Company is pleased to announce the appointment of Sanna Makela as vice president of marketing. In this role, she will lead all aspects of the company’s brand strategy, go-to-market activation, and creative execution.

"Sanna is an exceptional marketing talent who brings proven leadership qualities to the position,“ said Chief Operating Officer Bob Mucciarone. “Her insight and collaborative skills make her the ideal candidate to lead our Marketing team.”

Makela has held several leadership positions for established brands across multiple industries, including facilities services, household appliances, and footwear production. She possesses a significant track record of increasing brand awareness, driving customer consideration, and improving sales and profitability.

“At F.W. Webb, every customer counts, and I’m committed to delivering on our promise to offer selection, expertise, and solutions for our customers,“ Makela said. “My team and I are working hard to implement a brand strategy that will drive business growth and increase market share as the company continues to expand across the Northeast.”