On DCKAP's Driven podcast, Eric Hoplin, CEO of the National Association of Wholesaler-Distributors (NAW), shared his insights on the evolving landscape of distribution and manufacturing with host Karthik Chidambaram, CEO of DCKAP. Drawing from his extensive travels across the country visiting NAW's distributor members, Hoplin provided a comprehensive look at the pressing challenges in the industry, including recruiting talent, technology adoption, online competition, and legislation.

• Recruiting Talent in Distribution: Beyond compensation, distributors can set themselves apart by offering a vibrant culture, a strong mission, and growth opportunities. "People are excited about the mission of distributors when they hear about it. We're moving everything through the supply chain. Joining the distribution industry means being a part of the interwoven fabric of the American economy," said Hoplin.
• Technology's Role in Distribution: NAW's digital warehouse is one example, offering a plethora of research and analytics for members. While people remain the heart of distribution, the industry needs tech-savvy talent to exceed customer expectations.
• Online Competition: With some online sellers using anti-competitive and unfair practices, NAW is working with the government to level the playing field. Meanwhile, distributors should focus on stellar customer service and digital experiences comparable to giants like Amazon.
• Lobbying for Distribution: NAW's lobbyists educate legislators on the repercussions of their decisions on the distribution industry, ensuring that policies are beneficial for both businesses and constituents.Hoplin highlighted NAW's non-partisan, pro-business stance, emphasizing its commitment to shaping the future of the distribution trade. He noted, "NAW is focused on building the next generation trade association—helping the industry take a large step into the future—and serving our customers and economy with excellence."

More Information

Watch this episode: https://youtu.be/bzrc5OymX6Q?si=hmldhbFrAgq7wHEq

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For information about ERP integration, product information management, and more, check out the DCKAP Distributor Blog

Additional resources: ERP System Integration | ERP - E-commerce Integration Guide