PIRCH, a leading retailer of luxury kitchen, bathroom, and outdoor appliances in Southern California, is proud to announce its eighth showroom in Santa Monica. With plans to open its doors in early 2024, PIRCH will bring its signature client-focused, elevated retail experience to the Westside for the first time, as well as its PIRCH Premier program for trade customers.

Serving both the design community and the savvy consumer, PIRCH Santa Monica will feature a working kitchen display complete with chefs demonstrating the most advanced cooking technology, numerous expertly-designed kitchen and bath lifestyle installations, and the latest and greatest in appliances, plumbing, fixtures, tile, surfaces, hardware, cabinetry and more, from top names such as Sub-Zero, Wolf & Cove, Thermador, Gaggenau, Dornbracht, Hestan and Lynx. 

Notably, PIRCH is the exclusive Waterworks Boutique Partner of Los Angeles and Orange County, and will feature the largest Waterworks display of any Boutique Partner in Southern California inside their new Santa Monica Showroom. Other noteworthy elements of the showroom include two live Galley workstation displays, and an outdoor area featuring products for outdoor cooking, refrigeration, cabinetry, plumbing, and more to create the ultimate outdoor entertaining space.

Other PIRCH showroom locations include Costa Mesa, Glendale, La Jolla, Laguna Design Center, Mission Viejo, Rancho Mirage, and Solana Beach.

"We are thrilled to bring the PIRCH experience to the heart of Santa Monica. Our goal is to provide the best service possible to discerning consumers and trade partners, knowing that they are shopping for the appliances that they - or their clients - will live with for the next 10 to 20 years.  The new showroom will present the top brands in kitchen, bath, and outdoor in an immersive, interactive, and thoroughly educational environment never before seen on the Westside of Los Angeles," says Steve Smith, CEO of PIRCH. 

PIRCH is honored to be a sponsor of this year's WestEdge Design Fair and Culinary Pavilion, a 600 square-foot space set to host panel discussions, culinary demonstrations, workshops and parties, and will display a sneak peek of the new Santa Monica showroom from Thursday, November 16 to Saturday, November 18—all in an environment designed to engage, entertain and inspire. Other Culinary Pavilion sponsors include:  Sub-Zero, Wolf & Cove, The Galley, Kallista, Cosentino, Buster & Punch and Hammerton.

PIRCH Santa Monica is estimated to open in early 2024 and will be located at 2520 Santa Monica Blvd., Santa Monica, CA 92040.