As the worst of the COVID-19 pandemic recedes, we decided to look back at our most recent “Millennials on the Move” honorary listings to see how the previous three years have impacted the experiences and expectations of young professionals in our industry. The resounding theme we discovered? Flexibility.

Whether it’s having input into their schedules, a choice between remote, hybrid or in-office work environments, or the encouragement to think outside the box to find creative solutions, many of our most recent honorees valued companies that could offer them some form of flexibility. So, is the world at large meeting their expectations? 

“Notably, we found that Gen Zs and millennials are now more likely to be satisfied with their work/life balance,” reports Deloitte in its 2023 Gen Z and Millennial Survey (https://bit.ly/3LCVQvx). “They feel they have more flexibility in where they work. They believe their employers have made progress in driving greater diversity, equity and inclusion (DEI). And they are slightly more likely to believe that businesses are taking action to address climate change.”

Of course, there are still issues weighing heavily on Gen Z and millennial workers. In the same survey, most of the respondents report that they are unimpressed with businesses’ societal impact overall. Around half worry that a potential economic recession will hamper their ability to ask for much-needed pay increases. 

In addition, half of respondents say they feel stressed or anxious at work most of the time and are reporting increasingly high levels of burnout due to work-related pressures. 

Generation PHCP

Replacing our “Millennials On The Move” honorary listing, we’ve expanded our annual young professional feature to spotlight those aged 40 and under who are making a mark in plumbing, heating, cooling and piping. 

When we reviewed the nominations for this inaugural “Generation PHCP” feature, we knew their insights would help us learn how the industry we all love can build upon some of the positive trends the workforce at large has seen these past few years — and avoid the negative factors that can deter the next generation from joining and staying. 

The importance of this under-40 demographic can’t be overstated. After all, as Deloitte’s Michele Parmelee says in a May 2023 article (https://bit.ly/3taebtK), “With high expectations and a passion for social impact, Gen Z and millennial workers can be catalysts for change in building a future-proof workforce.”

Join us as we celebrate 12 exemplary individuals for carrying the torch from previous generations and keeping the PHCP community burning bright — and find out about their journey through our industry and the advice they would give to newcomers. 

Stephanie Alles
Senior Manager, Integrated Marketing, Uponor

From connecting with the highly skilled tradespeople in the field to highlighting case study wins on @UponorNA’s TikTok and driving demand generation and brand loyalty, Stephanie and her team work to ensure PHCP professionals have the best solutions to move water forward in the building industry.

Why did you enter the industry? 

I fell into the manufacturing world by accident. I was an English major, so when I graduated college on the brink of the Great Recession, I joined the company I interned with (Eaton Corp.). I eventually entered the PHCP industry at Daikin Applied, and I joined Uponor several years later. I’ve been pushing the envelope in PHCP ever since!

What are your mentorship experiences? 

When I joined Uponor more than four years ago, Kate Olinger was such an amazing colleague to connect with. I’m grateful for all I’ve learned from her. I’m also incredibly grateful to have welcomed three former Uponor interns onto the Integrated Marketing team over the last several years. Young folks don’t necessarily see manufacturing or PHCP as part of the “cool” companies to join out of college, but I’m here to change that. 

What are your career highlights? 

The Uponor TotalFit launch has been exciting to be a part of in 2023. Launching our polymer push-to-connect line of fittings has been a great opportunity to better connect with service plumbers across the country. 

Has the industry surprised you or changed previous misconceptions? 

So many amazing women work in the industry! While we are still the minority, the number of fiercely smart, driven, game-changing women I have met from marketing, engineering, the trades, sales and publishing could fill an entire page!

How can the industry better recruit and retain individuals?

We leaders need to be the change we want to see. I look for flexibility, empathy and creativity in a company and industry. I’m a wife and a mom of two kids (and two dogs, one cat and four chickens), and Uponor is phenomenal at looking at the whole person. I always look to do the same in my leadership.

What’s your advice for someone entering the industry?

Water, energy, heating, cooling: this is our present and future. The effects of climate change will continue to force new challenges on our profession, and we’re needed to solve them. Resilience, compassion and understanding are key to the next generation of solutions.

Rachel Batdorff
Manager, Training Solutions, Franklin Electric 

Rachel creates and oversees the development of content and channels designed to equip Franklin Electric’s installing and service pros with the knowledge they need to master products in the field. This includes e-courses, videos and webinar development, along with managing learning platforms and tools. 

Why did you enter the industry? 

In 2017, I was looking for a career move, and Franklin Electric had an opening for a technical content specialist that fit my prior experience. Although working in the water systems industry was new to me, Franklin Electric was not, as my dad has been a part of the company since 1998. I knew the company supported society-sustaining resources and emphasized service — and, therefore, was a company worth working for.

What are your mentorship experiences? 

I have worked alongside a Franklin Electric business unit trainer who has been a great resource in helping me understand products, applications, the industry and more. And I consider myself a mentor. Through Franklin Electric’s summer internship program, I have had the opportunity to coach interns in their first roles outside the classroom. 

What are your career highlights? 

I started my journey in this industry with a vague initiative: “Get training online.” Franklin Electric continues to invest in strategies to recruit talent to the industry while reskilling the existing workforce. One such strategy that was a highlight was implementing a learning management system to streamline contractor access to technical training resources while allowing us to monitor and access training needs.

Has the industry surprised you or changed previous misconceptions? 

Yes, working in the water systems industry has given me an appreciation for those who help sustain our living standards. Additionally, I am now aware of the amount of research and testing that goes into creating a product that not only solves a customer’s need but also factors in efficiency and application considerations. 

How can the industry better recruit and retain individuals?

Awareness is a piece of this puzzle. Today’s water professionals don’t always get the recognition they deserve as they support our critical and life-sustaining infrastructure. And I believe there are misperceptions related to income potential. Finally, more support should be given for onboarding new pros and upskilling current pros to industry products and technology. 

What’s your advice for someone entering the industry?

First, listen. We know the skilled labor workforce is aging; as a result, there is a wealth of knowledge and experience to glean from. Second, ask questions. Third, take on challenging projects. You’ll expand your knowledge and diversify your capabilities.

Evan Berns
Plumbing Apprentice, The Plumbing Pros

Evan is a technician for a service and repair plumbing company. He also runs several social media accounts where he posts videos of his work. He is a brand ambassador for Oatey, Knipex, Wiha and Viega as well. 

Why did you enter the industry? 

I was working in a labor-intensive job and was ready to give my body a break and learn a valuable skill. I got a great opportunity to learn plumbing and take over the day-to-day operations of a small business. The pay is a lot better, and I can see the difference I make in the community at the end of the day. 

What are your mentorship experiences? 

My boss has always been my biggest mentor. Recently, I’ve gotten to know many people through social media who have guided me through different challenges and given their experiences. It’s hard to think of myself as a mentor, given my age and experience. However, I do teach people through the videos I make, and I receive comments and messages from people thanking me for showing them little tips and tricks.

What are your career highlights? 

I was very excited to get my silver play button from YouTube for reaching 100,000 subscribers. And being accepted into ambassador programs is always an honor. Meeting everyone at the Oatey Ambassador Fest was definitely a career highlight as well.

Has the industry surprised you or changed previous misconceptions? 

People are always asking about the “dirty” side of plumbing, and I don’t see a lot of that. However, I had no idea how specialized you can get in the industry. There are companies focusing solely on replacing water heaters, leak detection, backflow testing, fire sprinklers and yes, sewer clogs and repairs.

How can the industry better recruit and retain individuals?

Industry leaders should increase their focus on getting into more career centers in high school. Not many people seriously consider getting into a trade as their first option. I love seeing companies such as Oatey and Viega on the road, reaching young people and groups who haven’t considered the trades before.

What’s your advice for someone entering the industry?

Show up early and learn from everything and everyone. Every job and situation you encounter can be used to make yourself better. You’ll have days where nothing seems to go your way and days where it seems nothing could stop you. Stay positive and keep a growth mindset.

Trey Cutler
Regional Sales Manager, Niagara Conservation 

Trey’s primary goal through his role at Niagara is to introduce professionals in our industry to products that not only accomplish their goals, but also meet all federal and state requirements for water restrictions.

Why did you enter the industry? 

My father started Niagara in the 1970s out of his garage in New Jersey with the goal of creating products that would conserve water without sacrificing performance. Growing up, I always wanted to work for the family business and continue the Niagara legacy, mainly because of what the company stands for.

What are your mentorship experiences? 

Jeff Pratt has been instrumental in my development over the last five years, and I will forever be grateful for everything he has taught me. I consider myself a mentor, too. I am collaborative and now know the industry — and am always willing to share my knowledge with colleagues, rep agencies and customers. 

What are your career highlights? 

Every time I connect a new distributor with our product and they decide to stock us, it’s a career highlight! And I’ve accepted some big awards on behalf of Niagara, such as the WaterSmart Innovations award in 2021. 

Has the industry surprised you or changed previous misconceptions? 

Working in the plumbing industry was somewhat intimidating at first. Once I had the opportunity to get out in the field and meet people, I was surprised by how friendly the community is. 

How can the industry better recruit and retain individuals?

Build awareness and show how fulfilling life in the trades can be. Many young professionals think college is the only route and the trades can’t provide a profitable and fulfilling life — but it’s the opposite. 

What’s your advice for someone entering the industry?

Find a great team! I am so lucky to not only get to work with family, but also a tight group of incredible professionals who are as passionate about the plumbing industry and Niagara as I am. 

Amanda Jost 
Area Sales Manager, NIBCO

Amanda’s role at NIBCO is to manage customer relationships and drive sales in her territory, consisting of the Ohio and West Virginia markets. She builds and maintains relationships with distributors, contractors and engineers to generate demand for NIBCO products. 

Why did you enter the industry? 

As a senior at Ball State University, I competed in a sales competition sponsored by NIBCO. In the process, I learned about NIBCO and experienced its company culture firsthand, and I realized I would enjoy working for the organization. My father is also in the PHCP industry and encouraged me to join. 

What are your mentorship experiences? 

My mentor is Rick Daugherty, a former sales manager for NIBCO. He has shared his invaluable knowledge and acclimated me to the industry when I began my career. I have also served as a mentor to several trainees in the NIBCO Sales Trainee Program.

What are your career highlights? 

Highlights include supplying materials for large-scale projects such as hospitals, schools and hotels. These experiences have been the most fulfilling. Also, it is incredibly rewarding to build long-standing relationships with customers. 

Has the industry surprised you or changed previous misconceptions? 

I have been taken aback by the long-standing relationships. It’s a close-knit community, and people truly care about one another. Relationships are everything in the industry, and some go back generations. 

How can the industry better recruit and retain individuals?

Company culture is key. New employees at NIBCO are paired with a mentor on their first day and participate in new associate events. We have summer BBQs and seasonal events throughout the year. It comes down to this: The industry must show employees they are valued and supported in direct and obvious ways.

What’s your advice for someone entering the industry?

Be open-minded and ready to learn. As I began my career in the industry, it took time to learn the business and build relationships. I would encourage them to say “yes” and try things out of their comfort zone.

Lhymwell Manalo
Plumbing Designer II, SmithGroup 

Lhymwell works on a wide variety of project types. From the start of the project, he ensures the proper plumbing systems and equipment are designed, coordinated and accounted for in the building floor plan. His work continues through construction, verifying what is being installed is correct.

Why did you enter the industry? 

Growing up, my favorite subject was math, which drew me to engineering. So, I started taking engineering classes in high school to further my knowledge. Additionally, my father, a leader in the PHCP industry, introduced me to the profession and kickstarted my interest with his passion for plumbing design excellence. 

What are your mentorship experiences? 

My mentors are my senior leads, which includes my father. Working at SmithGroup does not limit my mentors to the local office I reside in, but enables me to tap into the resources at other nationwide locations. I consider myself to be a mentor as well. I am only 25 years old, but I have seven years within the industry, and my experience has taught me an abundance I want to pass down. 

What are your career highlights? 

One notable highlight is the University of Arizona Applied Research Building project. The drawing set our plumbing team produced received high accolades from trade partners, who said it is one of the best, most comprehensive drawings and designs they have seen in recent years. Another highlight is co-authoring multiple plumbing technical articles with my father and other colleagues. 

Has the industry surprised you or changed previous misconceptions? 

There is a misconception that plumbing is only about waste and water to fixtures. Working in the industry has allowed me to see plumbing includes way more, such as medical gases that are integral in hospitals. 

How can the industry better recruit and retain individuals?

If it weren’t for my father, I do not think I would’ve realized this was a career possibility. There’s a definite lack of presence in schools at all levels, and it would be great to have the plumbing industry educate the younger generation and show the amazing work we’re accomplishing.

What’s your advice for someone entering the industry?

Be truly open to learning and taking in innovative ideas. The industry continues to change and evolve with modern technologies, new design standards and code updates, and each building/client will have its unique requirements. 

Stephanie McAllister 
Director, Member Engagement,
Plumbing US Division, Affiliated Distributors (AD) 

Stephanie says the role of AD, in a broad sense, is to bring its members and supplier partners together to outperform the market. She started at the organization 11 years ago; in her new role, she is looking forward to diving in with members to help them make the most out of their AD relationship.

Why did you enter the industry? 

I think, more than anything, this industry found me. In 2012, what started as a job turned more into a passion, and my appreciation of AD and the people I work with have transformed my idea of this industry and the opportunities available.

What are your mentorship experiences? 

I have too many mentors to mention, but Jeffrey Beall, Justin Dunscomb, Randy Lee, Jeff Konen, Gary Jackson, David Hons, Dan Kelly, Kyle Cline and Emily DeCosta are among them. 

I want the industry to continue with the same fervor and vitality for many years to come. The only way to make that happen is to feed the ecosystem. So, I lead by example and sing the praises of what I do, which helps others view me as a mentor. 

What are your career highlights? 

I have had the pleasure of getting to know the pride and legacy of our member companies firsthand, and I find it truly uplifting and inspiring to connect them with the solutions AD offers.

Has the industry surprised you or changed previous misconceptions? 

I am surprised by how much fun I have had. Don’t get me wrong, a ton of hard work goes into all we do. However, my experience has taught me this is a group of people who know how to enjoy themselves as well. I believe that balance helps people sustain hard work in the long term. 

How can the industry better recruit and retain individuals?

The industry looks different than when I started 11 years ago, and we continually take steps to evolve. Programs such as Women in Industry and Emerging Leaders help make the industry more approachable. Many of our AD member companies have instituted programs for career path development, which helps individuals strive to grow as well.

What’s your advice for someone entering the industry?

Don’t come in with preconceived notions. Give it a shot and get to know people. So many great associations and programs are designed for inclusivity and networking. The trailblazers and lifelong veterans will help you find your niche.

Allie Perez
CMO and COO, George Plumbing Co.
Founder, Texas Women in Trades

Allie runs a plumbing company in San Antonio and has worked in the industry for more than 10 years. She also founded an organization to bring more women, people of color and young people to the skilled construction trades. It serves as a stakeholder for federal agencies such as the Office of Federal Contractor Compliance Programs and individual contractors who want to improve recruitment and retention efforts. 

Why did you enter the industry? 

I wandered into the industry through marketing, and when I found it, I fell in love. I instantly wondered why it is not presented to more women as a viable career. 

What are your mentorship experiences? 

I’ve struggled to find positive mentorship for my entire career. As a young female and person of color, I’ve experienced exceptional amounts of ageism, sexism and racism. It’s a nasty truth about our industry. I am grateful to George and Clay Saliba for providing a positive, safe space that allows me to open my wings and fly.

I was privileged to serve as the Communications Committee co-chair for the National Tradeswomen Task Force for more than four years and provide mentorship in that arena. Also, at George Plumbing, I’ve been able to assist apprentices with completing their GEDs, registering for apprenticeship programs and applying for scholarships.

What are your career highlights? 

I’ve helped navigate two plumbing companies into flat rate pricing and improve their bottom lines. I am a BrassCraft Scholar and Dwyer Group Women in Trades Scholar, was a 2021 PHCP Women in Construction awardee and a 2023 PHCC Excellent in Administration/Operations awardee, and reached the C-Suite level in a male-dominated industry.

Has the industry surprised you or changed previous misconceptions? 

After 10 years, not much surprises me anymore. I’m relieved many customers are acclimating to women on the job. 

What’s your advice for someone entering the industry?

Do it! It will not be easy, but many opportunities exist in the industry. Additionally, I went to a prestigious college, so I’ve paid student debt. Join an industry that will financially back you by paying for your training and providing additional support, such as tool allowances, boots and advancement opportunities.

Joseph Poteete 
Director of Purchasing, Tri-Star Pipe & Supply

Joseph is responsible for managing the procurement and sourcing of materials that Tri-Star Pipe & Supply sells. In addition, he is heavily involved in updating product costs and selling prices, which “as we all know, has been a real challenge these last few years.” 

Why did you enter the industry? 

My dad purchased Tri-Star Pipe & Supply in 2019; at the time, I was a union electrician. I loved my career, but I was given an opportunity to join the family business and help my dad build his dream. It is extremely rewarding to see my family’s hard work pay off as a team.

What are your mentorship experiences? 

My most significant mentor has been my father, Dave Poteete. Over the past three decades, he has built a remarkable reputation in the industry, and I’m truly impressed by the widespread recognition and respect he receives. I’ve always felt a natural inclination toward mentorship. In addition to my father’s influence and his exemplary leadership, I’ve come to understand mentoring involves providing purpose, direction and motivation to everyone I encounter.

What are your career highlights? 

One standout has been leading efforts to streamline Tri-Star’s systems and ensure our product catalog is well-organized and up-to-date. These initiatives have greatly improved day-to-day operations.

Has the industry surprised you or changed previous misconceptions? 

One of the most surprising aspects of working in wholesale is the sheer importance of the relationships you create with customers, vendors and even fellow wholesalers. These relationships have a remarkable impact on how smoothly you can navigate everyday challenges. 

How can the industry better recruit and retain individuals?

We need to modernize training with technology, provide competitive growth opportunities and create a positive work environment. Most stumble into this industry without actively seeking it out. We need to change that by getting in front of students to inform them of all the opportunities the industry offers.

What’s your advice for someone entering the industry?

Approach the industry with a genuine passion for innovation and a commitment to hard work. Embrace every chance to learn and adapt because the industry is ever-evolving. Also, remember the importance of networking and building strong relationships within the field.

Katelyn Pundsack
Creative Design Manager, Caleffi Hydronic Solutions 

Katelyn is responsible for managing and overseeing branding initiatives across a diverse range of art projects featured in various media channels. She coordinates artwork for video, print materials, e-communications, and more. At Caleffi, she oversees organizing complex information into concise graphics to help customers understand sophisticated plumbing and hydronic systems. 

Why did you enter the industry? 

I began my multimedia journey in the apparel industry, but I never truly felt a sense of belonging or passion in that field. Caleffi discovered me, and from the very beginning of my involvement in filming, editing and graphic design for plumbing and hydronics, I realized I had finally found my rightful place.

What are your mentorship experiences? 

I consider the entire Caleffi team to be my mentors. My ability to enhance my expertise and optimize my work processes would not have been possible without the invaluable support from various departments, as well as our CEO. And while I may not formally bear the title of a mentor, I am genuinely enthusiastic about imparting my knowledge and expertise to anyone seeking guidance.

What are your career highlights? 

I love it when I see my instructional videos being used to facilitate the teaching of Caleffi products in the field. It has been truly gratifying to observe several of my projects being seamlessly integrated into various facets of trade shows, including videos, displays and literature. 

Has the industry surprised you or changed previous misconceptions? 

Before I got into the industry, I never knew how highly technical the work is out in the field. From editing and filming videos, I have gained so much respect for the professionals in our industry who need to understand complex systems, follow regulations and work in often challenging environments.

How can the industry better recruit and retain individuals?

We should reach out to recent graduates who are up to speed with the latest marketing technology and mentor them on the technical aspects of the industry. They bring fresh perspectives and an ability to quickly learn new techniques. Giving new hires the ability to be creative and take ownership of projects helps develop a sense of purpose. 

What’s your advice for someone entering the industry?

It allows for career growth and specialization. Even if you initially aim for a career in visual effects for films, you may discover a more fitting niche in editing training videos within the plumbing and hydronics industry.

Frank Rivera
HVAC Technician,
TDIndustries 

Growing up with a father who owned a residential service company, Frank has been “crawling in attics” since he was a kid when he used to handle his dad’s tools. 

Why did you enter the industry? 

Once I graduated high school, I continued working for my father’s company. Three years ago, I made the jump to the commercial side when TDIndustries gave me the opportunity.

What are your mentorship experiences? 

TD has a great culture, with most of the team helping and mentoring the newer, less-experienced technicians. One mechanic in particular has taken me under his wing and frequently astonishes me with his knowledge. I also enjoy the moments I spend with others, where I get the opportunity to spread my knowledge and experiences. 

What are your career highlights? 

The relationships I’ve built along my journey are undoubtedly the most meaningful highlights of my career. However, if I did have to pinpoint a specific moment, the day I accidentally flooded a mechanical room inside a church will never be forgotten.

Has the industry surprised you or changed previous misconceptions? 

I will never stop learning in this trade. I am constantly surprised and excited to experience the vast growth in technology and innovation the industry has to offer. 

How can the industry better recruit and retain individuals?

One way is to offer more apprenticeship programs at a wage appropriate for the current cost of living. Additionally, the industry should strive for technicians to work together more often to help with career development and team relationships. 

What’s your advice for someone entering the industry?

Enjoy the journey. You will learn, grow and make several mistakes along the way (some more expensive than others). HVAC is a great career bringing incredible opportunities, relationships and memories.

Chris VanAnden
Marketing Manager,
Repfabric

Chris has served in marketing to and within the industry for the greater part of the past decade. He’s been a marketing manager at LIXIL, BLANCO and now with SaaS company Repfabric, where he “loves his alignment to technology.”

Why did you enter the industry? 

An opportunity arose at LIXIL for me to run a loyalty program. While there, I began to become more familiar with the industry, and I’ve never looked back. 

What are your mentorship experiences? 

Scott Stockham, John Gillespie, Jeremy Cressman and Andrea Liberto have all played significant parts in helping me be successful. I consider myself a mentor, too; I have experience in a wide array of topics, and I’m always willing to teach people.

What are your career highlights? 

Some highlights include overhauling loyalty programs for trade professionals and showrooms, implementing new showroom displays across the country, and joining a small SaaS company primed to help the PHCP industry attain its goals.

Has the industry surprised you or changed previous misconceptions? 

I was surprised by how complex it is. When I started marketing toilets, faucets and sinks, I thought there couldn’t be much to it. I was wrong. Regional variations and codes, large and small rep firms as the go-between, wholesalers competing against retailers — and this is all before you get to the person doing the job and going to counters. This onion has many layers.

How can the industry better recruit and retain individuals?

The industry needs to continue to capitalize on the importance of the trades, as well as promote apprenticeships and other ways to join the field. Many people who start college learn it may not be right for them, and they may be especially incentivized to join a trade to stop their burdensome student debt from worsening.

What’s your advice for someone entering the industry?

Don’t be afraid of it. You’ll hear a lot of technical talk, but the industry is welcoming, and people are willing to share their wealth of knowledge. You’ll learn things you didn’t even know existed.

Responses have been edited for brevity and clarity.