Bradford White Water Heaters, an industry-leading manufacturer of water heaters, boilers and storage tanks, introduces a new primary branding label for the company's range of storage tanks and tank-style water heaters.

"The new label clearly and consistently communicates the Bradford White Water Heaters brand with customers and elevates brand awareness with end users," said Carl Pinto, Jr., senior director of marketing communications for Bradford White. "Our previous labels, while still effective, had been developed at different times and for a variety of applications. Now, we're confident that our label effectively and consistently highlights the Bradford White brand and reinforces the message of our commitment to professional installation."

The new label will be featured across Bradford White Water Heater products as well as all Bradford White technical documents and marketing collateral, including the Bradford White Water Heaters website.