Rinnai America Corporation, a manufacturer of the No. 1 selling brand of tankless gas water heaters in North America, recently announced the promotion of Keven McCook from director of business development for Rinnai Latin America, to vice president of Rinnai Latin America (RLA).   

"As we look to expand Rinnai's global footprint, Keven will remain a vital part of Rinnai's Executive Leadership Team and will continue to oversee the business development efforts throughout Mexico, Latin America, and the Caribbean, said Frank Windsor, president, North America. "As such, it is imperative to have a strong management team in place to achieve our brand promise of Creating a healthier way of living and to realize the company's full potential in the market." 

McCook has demonstrated a broad range of growth and leadership strategies in his time with Rinnai. Most recently, as director of business development, he lead the team to Rinnai Americas' first acquisition, Industrias Mass, which achieved a strong double-digit sales increase year over year. McCook also helped expand business in several Latin American countries which will only continue to help drive growth at Rinnai in 2023. In his new role, he will focus on growth strategies that will help develop new and existing revenue streams in three key segments: residential, commercial, and industrial and agricultural.