Oatey Co., a leading manufacturer in the plumbing industry since 1916, has announced the addition of seven new plumbing and building professionals to its Social Media Ambassador Program. Through its Ambassador program, Oatey is invested in developing robust relationships with tradespeople in the field – learning from their experiences, listening to their perspectives, and partnering to promote Oatey across social media and beyond. The program is an extension of the brand’s robust, highly engaged social media community, through which Oatey connects with and supports its end users and tradespeople around the world.

The 2023 class of new Oatey Ambassadors includes experienced plumbers Evan Berns, Colin Luttrell, Nick Parlet, Jeff Keller, Nick Meritt, Justin Noftle, and Jesharelah (Shay) Lorette, collectively representing a diverse range of plumbing and building expertise from across North America. The new Ambassadors join returning Oatey Ambassadors Danielle Browne, Thomas Young, Alex Goin, Robert Broccolo, and Germaine Nelson.

Oatey Ambassadors champion the Oatey family of brands (including Oatey, Dearborn, Hercules, Cherne and more) through unique, authentic multimedia content and personal advocacy across social media and beyond. As an extension of the Oatey team, Ambassadors partner with the company on social media events, giveaways, trade shows, podcasts and more to bring the story of Oatey brands and products to life. Ambassadors also have the opportunity to travel to Oatey’s industry leading training facility, Oatey University, for an annual two-day Ambassador Fest event, which includes hands-on training, networking, product discussions and more. Through the many touchpoints of the program, Ambassadors benefit from expanded visibility and reach for their personal brand across the digital landscape.

“At Oatey, we are incredibly passionate about supporting the talented tradespeople who use our products and support our brand every day. Our Ambassador program is a powerful way for us to connect with them and amplify their voices and phenomenal work,” said Katherine Lehtinen, senior vice president of brand and digital marketing at Oatey. “We are incredibly grateful for their partnership and passion for Oatey, and we are especially pleased to welcome a third class of exceptional Ambassadors to our program.”

A new class of Ambassadors will be selected each year. Individuals interested in becoming a future Oatey Ambassador can submit their information on the Oatey website for consideration.

For additional information about Oatey’s Social Media Ambassador Program, visit oatey.com.