A. O. Smith, a leader in water heater manufacturing, announces the launch of In Our Element, a monthly live talk show. Hosted by A. O. Smith Senior Technical Trainer Jerry Winslett, the show will highlight news from the company, offer service tips, discuss industry topics, answer common product questions, and more.

“This show will help us connect with our customers in a new way,” Winslett said. “By providing additional opportunities to expand their knowledge of A. O. Smith products and important industry topics, we’re hoping the show will help them make more informed decisions out in the field.”

In Our Element will premiere on Monday, Feb. 28, at 1 p.m. CST, and will be hosted live on the A. O. Smith YouTube page. The premiere episode will feature A. O. Smith Marketing Director Jeff Storie, and will discuss marketing in the water heating industry.

“We’re constantly striving to find new ways to further develop the relationships we have with our customers – especially in a digital format – and we hope this show will do just that,” Winslett said.

Each episode will run roughly 30 minutes and will feature a new topic and guest star. Topics will include industry news, product launches, resources and more. The second episode will run on Friday, March 25, at 1 p.m. CST, and will feature A. O. Smith Technical Trainer Kenneth Ezzell, who will highlight A. O. Smith University.

Visit the A. O. Smith YouTube page and subscribe to the channel to be notified of future shows and view other content.