Peachtree City, Georgia-based Rinnai America Corporation has signed on as a multi-year sponsor of the NASCAR XFINITY Series race at Atlanta Motor Speedway, beginning with the 2017 race scheduled  for March 4. The race will officially be named the Rinnai 250, and will serve as the front end of an XFINITY Series and Camping World Truck Series same-day doubleheader.

The Rinnai 250 will be the first of three NASCAR national touring series races during the 2017 Atlanta NASCAR Weekend.

“Rinnai is excited about the opportunity to partner with Atlanta Motor Speedway through this sponsorship,” said Frank Windsor, COO of Rinnai America Corporation. “Not only will this sponsorship help us to continue to drive consumer awareness of Rinnai tankless water heaters, but it will also provide us with a venue to showcase our products and strengthen our relationships with our valuable trade partners.”

Rinnai’s sponsorship includes regional hospitality opportunities and training events at other Speedway Motorsports, Inc.-owned facilities in strategic locations around the country as the company continues to build new relationships and strengthen existing partnerships.

“Rinnai is a world-class company and an excellent sponsoring partner for our annual NASCAR XFINITY Series race at Atlanta Motor Speedway,” said AMS President Ed Clark. “We are honored by the opportunity to join them, as we host fans from around the nation who will attend this event, as they continue to build upon their industry-leading success.”

To learn more about Rinnai, visit their website