Matco-Norca has announced a new relationship with Plumbers Without Borders (PWB). In addition to supporting its mission to increase access to safe water and sanitation, Matco-Norca will drive a new industry initiative. With so many options for charitable donations, finding the one that aligned well with Matco-Norca took some time.

"We chose PWB because we are able to contribute on a larger scale," said Amy Zucchi, director of marketing for Matco-Norca. "Through our sponsorship, we will focus efforts on bridging gender-parity in the trades and closing the skills gap worldwide."

Matco-Norca will work closely with PWB to create a marketing strategy around this initiative for maximum results.

Additionally, Matco-Norca will  be reaching out to its industry contacts to help drive relief efforts for PWB's Tornado USA Fund that was set up to help those affected by the recent Tornados in Kentucky and the surrounding states.

To donate for tornado relief, click here.