The Wholesaler magazine is thrilled to announce it is presenting a virtual master distribution panel discussion on Oct. 21 at 12 p.m. CDT! Sponsored by Resideo, "Partners in Distribution: How Master Distributors Drive Customer Service in the Channel" will be free for all to attend. 

The discussion will be moderated by Jason Bader, principal of The Distribution Team and columnist for The Wholesaler magazine. Lewis Finn, CEO of Control Supply Corp., and Greg Leidner, CEO of Merfish United, will be panelists. 

The discussion will cover why there may be a reluctance from distributors to partner with master distributors to fill orders, how these partnerships have changed over the years, and the benefits they offer now. Additional points to be discussed include the following (and more): 

• How partnering with a master distributor helps manufacturers maintain and grow market share and get product to the market quicker
• How these partnerships helps wholesaler distributors by offering a more diverse product line not traditionally carried
• Additional advantages of master distributors, including stock on hand and readiness to deliver, as well as the availability of in-house logistics

Register for the FREE discussion below. Registrants will receive an email on the day of the discussion with information on how to watch! 

About the sponsor: Resideo focuses on helping its network of professionals become home heroes by offering solutions that protect and conserve a home's critical systems: air, water, energy and security. As a leading global provider of intuitive, connected home solutions, Resideo offers a simplified and integrated smart home experience. Together, its network of 110,000 professional contractors, 3,000 distributors and 1,200 original equipment manufacturers, major retailers and online merchants, Resideo and its Honeywell Home-branded solutions help people feel safe, secure and comfortable.