Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has opened registration for its 2021 Annual Conference, “Motion: Find Your Direction,” which will take place Dec. 4-7, 2021, in Palm Desert, California. This year’s event will focus on forces impacting the HVACR industry and will offer solutions attendees should consider when charting their company’s unique course.

The 2021 HARDI Annual Conference will feature three days of content, each of which will dig into the different forces acting upon the HVACR industry. The three content themes include Catalysts: Forces Igniting Motion; Friction: Forces Slowing Progress; and Accelerants: Forces Enabling Quick Industry Response.

HARDI’s annual State of the Channel report and initial findings will also be shared with attendees this December at the event including expanded findings from our Voice of Customer research. The full event agenda is slated to be announced in early September.

In addition to the content the event offers, the Annual Conference has become the premier event for the entire  HVACR channel to connect and network. Wholesalers, Manufacturers, Vendors, Reps, Invited Contractor Guests and other industry executives come together annually to build and grow relationships.

“2020 and 2021 have been defined by constant change and disruption, including many mixed signals on what the future holds for HVACR wholesale distribution,” said Talbot Gee, HARDI CEO. “Motion: Find Your Direction is all about helping members cut through the noise, learn from our extensive research what’s important to their unique business, and coming away with a clearer vision on how they will maintain their strong and valuable position in their markets for their customers and vendors.”

Outside of the conference, attendees will get the opportunity to experience the beautiful JW Marriott Desert Springs Resort & Spa which offers first-rate accommodations, numerous onsite venues, and breathtaking views. HARDI is also offering special packages for attendees’ spouses and guests to enjoy the fantastic venue.

The full agenda for the event is expected to be released in early September. 2021 Annual Conference: Motion “Find Your Direction” details and registration can be found here.